Magazine article about Carrese

I asked Terre, a beautiful monthly magazine edited by the journalists of Italia del Gusto, to publish an article on Carrese. They accomplished my request with what I post herebelow, stating that there will be others in the near future:

the beauty of Molise...

A few days ago Regione Molise approved their list of "Chain of beauty" in Molise.

We applied for the project, describing what we are doing and where we are going (the promotion of Molise with direct involvement of foreign partners).

Well, among the hundreds of companies / associations / organizations participating, we did the 9th place with a score of 86/100.
:-)
Although we have not won even one euro, we are happy with it. It's a signal, important, that there are those who appreciate our work.

We are preparing for Carrese

The Carrese, a big popular event that becomes celebration of the values of the area, to be rediscovered and re-evaluateed also touristically and economically. This is the leit motif of this year event, that has convinced me to participate enthusiastically to the invitation by the organization and the mayor (and friend) Vittorino Facciolla to give my modest contribution.
My contribution will be as speaker, at the meeting of 30 April (10am) to tell my experience of AADI with the promotion of Molise abroad, and I will bring a fierce Dutch delegation who will come to San Martino to tell us their experience of Molise and... to have fun touring around. Among them there will be also a producer of dairy products, which will compare with colleagues from Molise. And, from London, Rabbi Akiva Padwa, consultant, and Chief Inspector CERIF for the Kosher (Jewish) milk-based products.
Here you can find the full program of events of the Carrese.

The program of the conference where I will participate is this:

Opportunities for tourism development in Molise: the village historical centers

The village, the "old country" is an example perhaps not enough known about how the beauty of a place may come from his life, from respiration, never interrupted, of his daily life.
"Mezz'a terra" of San Martino is a kind of oasis that has no intention to fossilize in the role of the monument but leaves his breath bricks, its walls with the mighty voice of those who live there, as usual. The balance between contemporary history and is a kind of responsibility implied, lived as obvious and natural.

Welcome speech
Mayor of San Martino in Pensilis Mr. Vittorino Facciolla

Speakers
prof. Antonio Minguzzi dean of the faculty of economics of tourism at the University of Molise
prof. Marcello Pastorini President dell'Ecomuseo "Frentani routes" - routes Ecomuseum Frentani: a journey between sea and mountains, in the heart of our villages

Prof. Michael Mancini - The village of San Martino in Pensilis: hints

Dr. Michele Esposto (vice president Nat Ass. Diffuso Hotel) - "Opportunities for developing Spread Hotels in Molise"

Dr. Michael Vitale, chairman Taste of Italy - "The Dutch are buying houses in honor of Molise: the experience of the Friends of Italy"

Dott.Cap Wiertz - "Why we chose Molise" - the contribution of a Dutchman who has chosen to live in Molise.

Dr. Paolo di Laura Frattura (Chamber of Commerce president)

Dr. Sandro Arco, regional culture

Conclusions:
Prof. Antonio D'Ambrosio, historical

Italia al dente + 4: il resoconto - The report

Dus hoe is dit eerlijk?
Heel goed, zou ik zeggen.

Onze stand was rijk, met vele uitstekende producten, en met een goede locatie (de eerste straat rechts na de ingang van de beurs).
Sinds de eerste dag heb ik, Francis en zijn vrouw Pia wij gerealiseerd ... dat we te kort: we hadden veel van de producten te zien, voor het proeven en de verkoop, en we wisten niet wat te doen ...! Gelukkig is de kleine Giulia (5 jaar) heeft ons geholpen om de koffie ... ;-)

In de middag kwam de versterkingen die zeer eenvoudig werk.

Een vreemde aangename Frenzy was op de stand, omdat de Nederlandse bezoekers eisten!
Zij zijn niet de inhoud te kijken of smaak, ze wilden om te lezen over alle producten en ze waren zeer attent en goed geïnformeerd.

Het vlechten van Santa Croce di Magliano is een product dat heeft de grootste nieuwsgierigheid.
We hebben meer dan twee kilo, maar na een paar uur waren ze bijna allemaal klaar, ik had te verbergen wat bleef na de aanslag in de koelkast voor de volgende dag.
Je zult niet geloven hoe vaak ik moest zeggen "Het spijt mij hebben we meer te verkopen, hebben we alleen bereiken voor de proeverij ... Volgende keer zullen we beter voorbereid!

Hoe zit het met de andere producten (kaas en olie Parco dei Buoi van Timperi en Oleificio Molisano, gekonfijt Biosapori en Oasis van de Zon, de wijn Catabbo, koffie Domingo) zijn zeer tevreden en zijn verkocht zeer goed ook.

De Nederlandse wilde kopen en bemonstering!

In wezen alle 6 kwintaal van goederen beschikbaar zijn verkocht.


Bovendien, 2 presentaties van Carrese San Martino werden gemaakt in de film kamer.


Het publiek hoorde presentaties tonen steeds meer belangstelling. Zelfs Onno Kleyn, een van de belangrijkste gastronomische Nederlandse journalisten zag de presentatie. Misschien Onno is het bijwonen van de Carrese, 30 april volgend jaar.

Ook veel Nederlandse reisbureaus en home cinema, zoals een documentaire te schieten op ons, een bezoek aan de stand. Ik denk dat we zullen zien goede dingen ...

Werden verdeeld, ook honderden dvd's, gidsen en brochures in het Engels op de Nederlandse Molise en velen hebben de wens geuit voor een bezoek aan ons in Italië.


En wanneer zij zullen worden in goed gezelschap, want zo veel van hun landgenoten hebben al een tweede huis gekocht in Molise ...

Italia al dente + 4: il resoconto - The report

So how was this fair?
Very good, I would say.

Our booth was rich, with many excellent products, and with a good location (the first right after the entrance of the fair).
Since the first day, I, Francis and his wife Pia we realized ... that we were too short: we had lots of products on show, for tasting and sale, and we did not know what to do ...! Fortunately, the small Giulia (5 years) helped us make the coffee ... ;-)

In the afternoon came the reinforcements that have very simple work.

A strange pleasant frenzy was on the stand, because the Dutch visitors were demanding!
They are content not to look or taste, they wanted to read about all the products and they were very attentive and well informed.

The braid of Santa Croce di Magliano was a product that has had the greatest curiosity.
We brought over two kilos, but after a few hours they were almost all finished, I had to hide what remained after the assault in the fridge for the next day.
You will not believe how many times I had to say "I am sorry we have more to sell, we only reach for the tasting ... Next time we will better prepared!

What about the other products (cheese and oil Parco dei Buoi of Timperi and Oleificio Molisano, preserved Biosapori and Oasis of the Sun, the wine Catabbo, coffee Domingo) are very pleased and have been sold very well, too.

The Dutch wanted to buy and sampling!

In essence, all 6 quintals of goods available have been sold.


Moreover, 2 presentations of Carrese San Martino were made in the film room.


The audience heard presentations showing increasingly great interest. Even Onno Kleyn, one of the most important gastronomic Dutch journalists saw the presentation. Perhaps Onno is to attend the Carrese, April 30 next year.

Even many Dutch travel agencies and home cinema, like to shoot a documentary on us, visited the stand. I think we will see good things ...

Were distributed, also, hundreds of DVDs, guides and brochures in English on Dutch Molise and many have expressed a desire to visit us in Italy.


And when they will be in good company because so many their countrymen have already purchased a second home in Molise ...